The numberless scale + app

Stay on track

without obsessing over a number

Stepping on the scale used to suck. But not anymore. Because we’ve made it into a motivating and rewarding experience. Instead of something to avoid.

Fast: The easiest way to check your progress and stay on track
Effective: Almost 4 times more effective than just dieting alone
Flexible: Works with any diet (Intermittent fasting, Paleo, Keto, Noom, WW) and even the non-diet approach
Risk-Free: 30-day No-Questions-Asked Money-Back Guarantee

Shapa has been featured in
30+ publications

The genius scale

“Shapa has made me more excited about weight loss than I have been in a long time. If you've been trying and failing to lose weight for a while, you may just need artificial intelligence to help you along.”

Truer metrics for weight loss

“Shapa eliminates the confusion and uncertainty of using a traditional scale. Men and women can finally make the changes that will lead to positive results and a better, healthier quality of life.”

Creates a different mindset

“As someone who finds regular scales incredibly anxiety provoking, Shapa is a much kinder and gentler experience. It’s a positive daily reminder to stay focused on my wellness goals.”

For permanent weight loss

The number on your scale isn’t a good measure of your progress

Feel anxious stepping on the scale? It’s not your fault. Monitoring your weight is good. But using a single number to evaluate your success is a recipe for disaster. Too often, you’re left distressed, demotivated and defeated.

It doesn’t matter how committed to you are to losing weight, your scale can make you feel like a failure. Here's the problem with monitoring your weight the traditional way:

It causes anxiety and avoidance
It puts unhealthy attention on a single number
It stresses you out
It doesn’t allow for natural weight fluctuations
It ruins your day when the number doesn’t add up

Wouldn’t it be better to get more accurate feedback? To start every day with the encouragement and support you need to eat well, exercise more and develop healthy habits? So you finally lose weight for good?

Meet the numberless scale + app that keeps you motivated and on track

Shapa’s the scientifically proven system that makes stepping on the scale fun and rewarding (seriously)

Screens out misleading natural weight fluctuations
Captures body weight, water retention, body fat, and more...
Uses Artificial Intelligence to help you build healthy daily habits
Motivates and rewards your progress with incentives and challenges
Replaces numbers with five motivating colors

Shapa really works

“It’s become a habit to step on the scale every day. I like the colors, and I like the progress review.”

Play Video

See how Stephanie, Tysha, and Amanda are getting to their goal weight - without obsessing over a number

See why Shapa member Amanda changed her mind about having a scale in her home (29 secs)

30-day No-Questions-Asked Money-Back Guarantee

How Shapa works

“It’s the perfect way to make you think about all of your choices. It’s a lifestyle!”

Morning

Step on Shapa’s smart screenless scale and the A-I powered app presents your trend (an average of your weigh-ins over the last 10 days).

Instead of a single number you get a color, and a healthier, more accurate picture of your progress.

During the day

Sometimes you need a little encouragement to stay on track.

Missions help you build healthy habits around food, stress management, exercise, and more – with small, personalized in-app activities sent to you twice a day.

Whenever you need support

Every success should be celebrated, so rewards are part of the Shapa experience.

Collect Badges for milestone achievements like 30-day weigh-in streaks, Missions completed, and drops to your Shapa Age.  

Tough day? Our community is here to help you stay focused.

What you can expect

“I like Shapa because I still get feedback, but in a way that is actually useful.”

14 days into Shapa

“It’s barely a week since I finished the calibration period, and I’m seeing results. The daily missions are easy enough to complete, and they help me focus on the bigger picture…”

“I’m not getting thrown by weight fluctuations from day to day.”

“I like the non-intrusive way the system works … the missions help me accomplish my goals by giving me a set concrete task related to healthy weight loss.”

“It’s fun to get the virtual reward badges…"

In 30 days

“With Shapa, I don’t have the usual butterflies of my weight being up or down. My color tells me what I need to know.”

“I feel like I’m part of a team instead of doing it all alone.”

“I love seeing my Shapa Age come down as I accomplish more missions and lose weight. Really fun!”

“This works for me. All I have to concentrate on is healthy eating and upping my movement. I’m creating new, healthy habits.”

A few months later

“I feel much more in control of my weight and my future.”

“I’ve got way more motivation than I used to have.”

“It helps me stay focused on my weight loss journey. I’ve lost 10 pounds in four months!”

“The encouragement I’m getting to move more is working, and the reward is that my color changes each time I consistently lose weight across ten days. I’m on my way to having a healthy relationship with myself (and food) for the first time in my life.”

14 days into the program

“It’s barely a week since I finished the calibration period, and I’m seeing results. The daily missions are easy enough to complete, and they help me focus on the bigger picture…”

“I’m not getting thrown by weight fluctuations from day to day.”

“I like the non-intrusive way the system works … the missions help me accomplish my goals by giving me a set concrete task related to healthy weight loss.”

“It’s fun to get the virtual reward badges…”

In 30 days

“With Shapa, I don’t have the usual butterflies of my weight being up or down. My color tells me what I need to know.”

“I feel like I’m part of a team instead of doing it all alone.”

“I love seeing my Shapa Age come down as I accomplish more missions and lose weight. Really fun!”

“This works for me. All I have to concentrate on is healthy eating and upping my movement. I’m creating new, healthy habits.”

A few months later

“I feel much more in control of my weight and my future.”

“I’ve got way more motivation than I used to have.”

“It helps me stay focussed on my weight loss journey. I’ve lost 10 pounds in four months!”

“The encouragement I’m getting to move more is working, and the reward is that my color changes each time I consistently lose weight across ten days. I’m on my way to having a healthy relationship with myself (and food) for the first time in my life.”

Is Shapa right for you?

Shapa doesn’t suit everyone

Shapa is a scientifically developed and proven system that helps build the healthy habits behind permanent weight loss.

Wrong for you if...

You’re looking for a short-term fix
You think you just need more willpower to lose weight
You want to rely on self discipline (even if it hasn’t worked before)
You believe if you keep looking you’ll find a miracle solution
You want to lose a big amount of weight in a very short time

Right for you if...

You realize the standard approach to weight loss doesn’t work
You’re sick of the lose-gain-repeat cycle
You’re ready to replace extreme diets with healthy daily habits
You want to take the proven path and live a healthier life
You know you need to replace quick fixes with real solutions

Pricing

Choose your 6, 12 or 18-month membership

Subscriptions work out from as little as $2.25 per week

YOU GET:

Free numberless scale
Five color code system
Tailored AI-powered missions
Community membership
30-day Money-back Guarantee
Free shipping in the USA

Integrations

Pair Shapa with your health and fitness apps

See your steps, activity levels, and more, and all-in-one place with Fitness & Activity Tracker

Frequently asked questions

How does Shapa establish my 10-day average?

When you get your Shapa numberless scale, there’s a 10-day calibration period. This establishes your baseline metrics so you can start using all Shapa features.

Will Shapa work with my current diet and exercise routine?

Yes. Paleo. Vegan. Low-carb. Keto. Research shows certain diets are more effective than others for different people. So it doesn’t matter which diet you choose (or even if you don’t follow a particular diet). Shapa’s designed to give you the daily feedback and support you need to sustain a healthy lifestyle and stay on track.

Can Shapa tell me if I’m losing body fat rather than muscle mass?

Yes – Shapa captures body composition, including fat mass and muscle mass (in addition to overall weight). You’ll find body composition information in the app on your mobile phone.

Will I need to return the screenless smart scale if I stop my subscription?

No. If you end your subscription you can keep it and resubscribe at any time.

Can I put my membership on hold?

Yes – if you need to be away from your Shapa scale for an extended period of time, just reach out to our team (askshapa@shapa.me).

Do family members need to buy their own subscription?

No. Each license key for the program supports up to 7 different accounts. Your family member just creates their own account in the Shapa app, enters the primary account holder’s license key and they’re good to go. (By the way: they won’t be able to see your data 😀).

How is Shapa scientifically proven?

Shapa was developed by internationally respected behavioral scientist and professor at Duke University, Dan Ariely, and is based on key principles from behavioral economics. Analysis of Shapa members show 95% of people either lose or maintain their weight over a 12-month period.

How safe, secure, and confidential is my data?

Shapa is HIPAA compliant. We take data privacy very seriously and have health and medical-industry standard policies to ensure your data always remains secure and confidential.