The average woman starts and stops a diet 180 times in her life time.
Diet culture labels foods as good or bad, forces meticulous calorie counting, and promotes unsustainable behaviors that set you up for failure.
Meet the new guilt-free framework to approach eating that will leave you happy and healthy.
An unconventional way to log your eating patterns without the guilt, time, and tedious requirements of calorie counting.
Shapa's 5-color feedback system provides you with the big picture of how your habits are trending.
Stay focused on the short-term behaviors that lead to long-term weight loss with Shapa.
Shapa’s 5-point color system makes it easy and fun to track progress!
Small steps lead to surprisingly big changes. Based on your current behavior, and progress, and answers to a lifestyle questionnaire, the Shapa app automatically sends two personalized AI-powered missions each day. So you build and maintain the healthy habits behind successful long-term weight loss and weight management.
Rough day leaving you ready to ditch your diet and exercise for the evening? Don’t let it derail you. Just log in to Shapa’s ready-to-go support system and stay focused.
Achieved a milestone? Celebrate with like-minded friends in the exclusive members-only Facebook community.
Need offline encouragement? Your membership comes with six additional seats so the whole family or household can get on board.
Meet your dedicated Shapa nutritionist - Sharone Sapir, Nutritionist, MS
Dropping weight is hard. Keeping it off is even harder. No matter how disciplined or dedicated you are, there’s only a slim chance you’ll lose weight permanently.*
The reason 80% of people fail to lose weight permanently: they rely on sheer determination to get through the day, the fast, and the moments of temptation.
With Shapa, you don’t have to count on willpower alone. From a morning weigh-in that lets you know if you’re on track and sets a healthy intention from the start, to personalized AI-powered missions that keep you on track during the day, and support from the expert-led community and any friends or family you include in your membership, Shapa helps you maintain your motivation and build healthy habits that last a lifetime.
95% of members lose weight and keep it off in their first year with Shapa
With an industry-leadig success rate and a 30-day money-back success guarantee, it’s almost impossible NOT to develop healthy habits and lose weight permanently with Shapa.
Here’s what you can expect with Shapa:
“It’s barely a week since I finished the calibration period, and I’m seeing results. The daily missions are easy enough to complete, and they help me focus on the bigger picture…”
“I’m not getting thrown by weight fluctuations from day to day.”
“I like the non-intrusive way the system works … the missions help me accomplish my goals by giving me a set concrete task related to healthy weight loss.”
“It’s fun to get the virtual reward badges…”
“With Shapa, I don’t have the usual butterflies of my weight being up or down. My color tells me what I need to know.”
“I feel like I’m part of a team instead of doing it all alone.”
“I love seeing my Shapa Age come down as I accomplish more missions and lose weight. Really fun!”
“This works for me. All I have to concentrate on is healthy eating and upping my movement. I’m creating new, healthy habits.”
“I feel much more in control of my weight and my future.”
“I’ve got way more motivation than I used to have.”
“It helps me stay focussed on my weight loss journey. I’ve lost 10 pounds in four months!”
“The encouragement I’m getting to move more is working, and the reward is that my color changes each time I consistently lose weight across ten days. I’m on my way to having a healthy relationship with myself (and food) for the first time in my life.”
Lose weight and keep it off for good from as little as $2.25 per week.
Yes. Shapa does not promote any single diet or exercise program, but instead focuses on enhancing your mindfulness of your progress, hunger & fullness cues, and daily habits. By doing this, we empower our users with the freedom to select the best and most individualized approach to achieving their goals.
Yes – Shapa captures body composition, including fat mass and muscle mass (in addition to overall weight). You’ll find body composition information in the app on your mobile phone.
No. If you end your subscription you can keep it and resubscribe at any time.
Yes – if you need to be away from your Shapa scale for an extended period of time, just reach out to our team (firstname.lastname@example.org). By the way – the Shapa scale loves to travel and won’t take up much room in your suitcase. 😃
No. Each license key for the program supports up to 7 different accounts. Your family member just creates their own account in the Shapa app, enters the primary account holder’s license key and they’re good to go.
Shapa is HIPAA compliant. We take data privacy very seriously and have health and medical-industry standard policies to ensure your data always remains secure and confidential.
Most meal logs assume that you have an abundance of time and energy to meticulously track every detail. This includes weighing food, entering every single ingredient, and staying within a narrow structured range. This is perfect if you are a professional athlete, but if are a busy mom on the go or simply don’t want your life to revolve around tracking, this isn’t a behavior that will likely stick.
We are confident you know the difference between a pizza and salad, so we don’t waste your time meticulously tracking every detail. Instead we focus on tracking two simplistic metrics, hunger and fullness. Your hunger is to be recorded before each meal or snack and can help you identify if you are eating too frequently when not hungry. Fullness is to be recorded after each meal or snack and can help you identify if you are eating beyond satisfaction too frequently.
We often overeat out of habit. By taking the time to reflect on hunger and fullness around each time we eat, we disrupt this mindless habit. This way of tracking requires significantly less time and effort compared to other food logs and doesn’t judge you for your selection of food or even eating beyond your needs for one meal or day. With the mindful eating log, you will become more aware of your eating habits and adjust them based on what works best for you.
One meal is not an indication of your habits, so you shouldn’t feel guilty about indulging when the majority of the time your habits align with improving your health. That’s why Shapa uses a color feedback system based on the direction your habits are trending.
Shapa uses a 5-color feedback system:
Dark Gray, Light Gray, Green, Teal, and Blue.
In general, green represents that we are maintaining. For the weigh-in, it is maintaining your weight. For mindful eating, it is maintaining your eating habits.
Light gray indicates we are starting to regress and dark gray that we have regressed.
Teal indicates we are starting to improve and blue indicates we have improved.
For mindful eating, you will receive a color for both hunger and fullness after each log.
Think of your hunger color as your “why am I eating” color.
This will signal you to recognize if you are eating because you are hungry or for some other reason such as convenience, emotion, or habit.
If you begin eating for some reason other than hunger more often than normal, you will begin to receive light gray. If that pattern continues, it will become dark gray.
On the flip side, if you improve your eating habits to only eat out of hunger, you will begin to receive teal and blue.
Overall, a hunger color of green or better is considered a win!
Think of your fullness color as your “how much am I eating” color. Often we continue to eat well beyond feeling full.
If you continue to eat to a level beyond fullness more often than normal, you will begin to receive a fullness color of light gray. If that pattern continues, it will become dark gray.
On the flip side, if you improve your eating habits to stop eating when satisfied and not stuffed, you will begin to receive teal and blue.
A fullness color of green or better is also a win!
The hunger and fullness colors are designed to provide you with quick real time feedback on the direction your eating habits are trending.
The combination of mindfully assessing your hunger and fullness around each meal with Shapa’s color feedback system showing you the direction your habits are trending will prepare you to be both happy and healthy while achieving your long-term goals.
The goal for the mindful eating log is to make you pause to evaluate what are eating and why. This small pause can have a big impact in disrupting habitual over eating. That is why we encourage users to log as often as possible. The more consistently you log, the more accurate the color feedback will be. With that said, if you miss a meal here or there, you can always log it at the end of the day as the algorithm for your color isn’t contingent on when you eat, but rather how hungry and full you felt around the meal.
Your color feedback isn’t based on the frequency in which you eat or the time of day you eat. Instead it is based on how hungry and full you are before and after each time you eat. While we find it best to record your hunger and fullness in the moment for accuracy, you can always record your hunger and fullness from an earlier meal later in the day to maintain your streak and ensure it is accounted for.
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*Long-term weight-loss maintenance: A meta-analysis of US studies. Am J Clin Nutr 2001;74(5):579–584.
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