The numberless scale + app

Get to your goal weight

without obsessing over a number

Stepping on the scale used to suck. But not anymore. Because we’ve made it into a motivating and rewarding experience. Instead of something to avoid.
  • Fast: The easiest way to check your progress and stay on track
  • Effective: Over 100,000 people have lost weight and kept it off
  • Flexible: Works with any diet (Intermittent fasting, Paleo, Keto, Noom, WW) and even the non-diet approach
  • Risk-Free: 30-day No-Questions-Asked Money-Back Guarantee
See how Shapa works
Already know you want Shapa?

95% of Shapa members
lose weight and keep it off

Makes me feel amazing

"Shapa helps me focus on achieving a healthier weight and I find myself strangely motivated to exercise more. It’s an unexpected support system!"
Michelle
5/5

I can focus on my goal

"Stepping on a scale has always been a source of anxiety, fear, and even shame. But now I can focus on my long-term weight goal and not a number on the scale."
Joyce
5/5

An unexpected support system

"It’s changed the way I think about weight loss! Shapa encourages me to push harder when I need to and makes me feel amazing when I’m doing well."
Tommy
5/5

Why diet and exercise alone don’t work

The science of behavioral change and weight loss

Dan Ariely is a world-renowned Behavior Change Expert, Professor of Psychology at Duke University, and author of many best-selling books.​

Hi – Dan here.

We never meant to reinvent the scale…

As Psychologists, we just wanted to help people lose weight. So we researched behavioral science to see what stops healthy decision making.

Here’s what we found…

  • Weight loss requires lots of short-term sacrifice without any immediate reward
  • It’s easy to get distracted and forget about being healthy during the day
  • Change is challenging ... it’s much easier to stay the same
  • Confidence is crushed after losing weight and regaining it again
  • A supportive network of people is crucial for keeping focused

Then we tackled those issues one by one...

To lose weight and keep it off, you need a reminder of your healthy goal at the start of your day. That’s why a scale is good. It’s something you see in the bathroom all the time.

 

But we needed to make it fun and rewarding, instead of disappointing and demotivating.

 

So we screened out naturally occurring weight variations to give you a more accurate and encouraging read.

 

The result is Shapa – a numberless scale + app.

 

Instead of a single number on a single day, you get a color that provides a more accurate picture of your progress over the last few days. Green for staying the same. Increases in greys. Decreases in blues.

 

But there’s more to Shapa than colors….

Bye bye yo-yo diet treadmill

Shapa drives the healthy habits behind permanent weight loss

  • Rewards: Stay focused on short-term activites that get you to your long-term goal, with badges, incentives and feel-great colors
  • Reminders: To keep you on track each day
  • Support: Access to a network of people focused on the same goal as you
  • Confidence: Know you’re following a scientifically developed system that’s 95% effective
Stay on track with Shapa

30-day No-Questions-Asked Money-Back Guarantee

Shapa really works

“It’s become a habit to step on the scale every day. I like the colors, and I like the progress review.”

Play Video
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See how Stephanie, Tysha, and Amanda are getting to their goal weight - without obsessing over a number

See why Shapa member Amanda changed her mind about having a scale in her home (29 secs)

Stay on track with Shapa

30-day No-Questions-Asked Money-Back Guarantee

How Shapa works

“It’s the perfect way to make you think about all of your choices. It’s a lifestyle!”

Morning

Step on Shapa’s smart screenless scale and the A-I powered app presents your trend (an average of your weigh-ins over the last 10 days).

 

Instead of a single number you get a color, and a healthier, more accurate picture of your progress.

Learn more about Shapa color
Morning weigh-ins are actually enjoyable and set you up for a successful day of healthy behaviors!
Enjoy healthy eating, stess management, and exercise missions

During the day

Sometimes you need a little encouragement to stay on track.

Missions help you build healthy habits around food, stress management, exercise, and more – with small, personalized in-app activities sent to you twice a day.

Learn more about Missions

Whenever you need support

Every success should be celebrated, so rewards are part of the Shapa experience.


Collect Badges for milestone achievements like 30-day weigh-in streaks, Missions completed, and drops to your Shapa Age.



 

Tough day? Our community is here to help you stay focused.

Watch your Shapa Age drop as you pick up new healthy habits and achieve and maintain your weight loss goal.

What you can expect

“I like Shapa because I still get feedback, but in a way that is actually useful.”

14 days into Shapa

“It’s barely a week since I finished the calibration period, and I’m seeing results. The daily missions are easy enough to complete, and they help me focus on the bigger picture…”

“I’m not getting thrown by weight fluctuations from day to day.”

“I like the non-intrusive way the system works … the missions help me accomplish my goals by giving me a set concrete task related to healthy weight loss.”

“It’s fun to get the virtual reward badges…"

In 30 days

“With Shapa, I don’t have the usual butterflies of my weight being up or down. My color tells me what I need to know.”

“I feel like I’m part of a team instead of doing it all alone.”

“I love seeing my Shapa Age come down as I accomplish more missions and lose weight. Really fun!”

“This works for me. All I have to concentrate on is healthy eating and upping my movement. I’m creating new, healthy habits.”

A few months later

“I feel much more in control of my weight and my future.”

“I’ve got way more motivation than I used to have.”

“It helps me stay focused on my weight loss journey. I’ve lost 10 pounds in four months!”

“The encouragement I’m getting to move more is working, and the reward is that my color changes each time I consistently lose weight across ten days. I’m on my way to having a healthy relationship with myself (and food) for the first time in my life.”

“It’s barely a week since I finished the calibration period, and I’m seeing results. The daily missions are easy enough to complete, and they help me focus on the bigger picture…”

“I’m not getting thrown by weight fluctuations from day to day.”

“I like the non-intrusive way the system works … the missions help me accomplish my goals by giving me a set concrete task related to healthy weight loss.”

“It’s fun to get the virtual reward badges…”

“With Shapa, I don’t have the usual butterflies of my weight being up or down. My color tells me what I need to know.”

“I feel like I’m part of a team instead of doing it all alone.”

“I love seeing my Shapa Age come down as I accomplish more missions and lose weight. Really fun!”

“This works for me. All I have to concentrate on is healthy eating and upping my movement. I’m creating new, healthy habits.”

“I feel much more in control of my weight and my future.”

“I’ve got way more motivation than I used to have.”

“It helps me stay focussed on my weight loss journey. I’ve lost 10 pounds in four months!”

“The encouragement I’m getting to move more is working, and the reward is that my color changes each time I consistently lose weight across ten days. I’m on my way to having a healthy relationship with myself (and food) for the first time in my life.”

Is Shapa right for you?

Shapa doesn’t suit everyone

Shapa is a scientifically developed and proven system that helps build the healthy habits behind permanent weight loss.

Wrong for you if...

  • You’re looking for a short-term fix
  • You think you just need more willpower to lose weight
  • You want to rely on self discipline (even if it hasn’t worked before)
  • You believe if you keep looking you’ll find a miracle solution
  • You want to lose a big amount of weight in a very short time

Right for you if...

  • You realize the standard approach to weight loss doesn’t work
  • You’re sick of the lose-gain-repeat cycle
  • You’re ready to replace extreme diets with healthy daily habits
  • You want to take the proven path and live a healthier life
  • You know you need to replace quick fixes with real solutions

Pricing

Choose your 6, 12 or 18-month membership

Subscriptions work out from as little as $2.25 per week

YOU GET:

Free numberless scale
Five color code system
Tailored AI-powered missions
Community membership
30-day Money-back Guarantee
Free shipping in the USA

Choose your membership

Integrations

Pair Shapa with your health and fitness apps

See your steps, activity levels, and more, and all-in-one place with Fitness & Activity Tracker

Frequently asked questions

When you get your Shapa numberless scale, there’s a 10-day calibration period. This establishes your baseline metrics so you can start using all Shapa features.

Yes. Paleo. Vegan. Low-carb. Keto. Research shows certain diets are more effective than others for different people. So it doesn’t matter which diet you choose (or even if you don’t follow a particular diet). Shapa’s designed to give you the daily feedback and support you need to sustain a healthy lifestyle and stay on track.

Yes – Shapa captures body composition, including fat mass and muscle mass (in addition to overall weight). You’ll find body composition information in the app on your mobile phone.

No. If you end your subscription you can keep it and resubscribe at any time.

Yes – if you need to be away from your Shapa scale for an extended period of time, just reach out to our team (askshapa@shapa.me).

No. Each license key for the program supports up to 7 different accounts. Your family member just creates their own account in the Shapa app, enters the primary account holder’s license key and they’re good to go. (By the way: they won’t be able to see your data 😀).

Shapa was developed by internationally respected behavioral scientist and professor at Duke University, Dan Ariely, and is based on key principles from behavioral economics. Analysis of Shapa members show 95% of people either lose or maintain their weight over a 12-month period.

Shapa is HIPAA compliant. We take data privacy very seriously and have health and medical-industry standard policies to ensure your data always remains secure and confidential.