95% of Shapa members
lose weight and keep it off
Makes me feel amazing
I can focus on my goal
An unexpected support system
The science of behavioral change and weight loss
Hi – Dan here.
We never meant to reinvent the scale…
As Psychologists, we just wanted to help people lose weight. So we researched behavioral science to see what stops healthy decision making.
Here’s what we found…
To lose weight and keep it off, you need a reminder of your healthy goal at the start of your day. That’s why a scale is good. It’s something you see in the bathroom all the time.
But we needed to make it fun and rewarding, instead of disappointing and demotivating.
So we screened out naturally occurring weight variations to give you a more accurate and encouraging read.
The result is Shapa – a numberless scale + app.
Instead of a single number on a single day, you get a color that provides a more accurate picture of your progress over the last few days. Green for staying the same. Increases in greys. Decreases in blues.
But there’s more to Shapa than colors….
30-day No-Questions-Asked Money-Back Guarantee
30-day No-Questions-Asked Money-Back Guarantee
Step on Shapa’s smart screenless scale and the A-I powered app presents your trend (an average of your weigh-ins over the last 10 days).
Instead of a single number you get a color, and a healthier, more accurate picture of your progress.
Sometimes you need a little encouragement to stay on track.
Missions help you build healthy habits around food, stress management, exercise, and more – with small, personalized in-app activities sent to you twice a day.
Every success should be celebrated, so rewards are part of the Shapa experience.
Collect Badges for milestone achievements like 30-day weigh-in streaks, Missions completed, and drops to your Shapa Age.
Tough day? Our community is here to help you stay focused.
“It’s barely a week since I finished the calibration period, and I’m seeing results. The daily missions are easy enough to complete, and they help me focus on the bigger picture…”
“I’m not getting thrown by weight fluctuations from day to day.”
“I like the non-intrusive way the system works … the missions help me accomplish my goals by giving me a set concrete task related to healthy weight loss.”
“It’s fun to get the virtual reward badges…”
“With Shapa, I don’t have the usual butterflies of my weight being up or down. My color tells me what I need to know.”
“I feel like I’m part of a team instead of doing it all alone.”
“I love seeing my Shapa Age come down as I accomplish more missions and lose weight. Really fun!”
“This works for me. All I have to concentrate on is healthy eating and upping my movement. I’m creating new, healthy habits.”
“I feel much more in control of my weight and my future.”
“I’ve got way more motivation than I used to have.”
“It helps me stay focussed on my weight loss journey. I’ve lost 10 pounds in four months!”
“The encouragement I’m getting to move more is working, and the reward is that my color changes each time I consistently lose weight across ten days. I’m on my way to having a healthy relationship with myself (and food) for the first time in my life.”
When you get your Shapa numberless scale, there’s a 10-day calibration period. This establishes your baseline metrics so you can start using all Shapa features.
Yes. Paleo. Vegan. Low-carb. Keto. Research shows certain diets are more effective than others for different people. So it doesn’t matter which diet you choose (or even if you don’t follow a particular diet). Shapa’s designed to give you the daily feedback and support you need to sustain a healthy lifestyle and stay on track.
Yes – Shapa captures body composition, including fat mass and muscle mass (in addition to overall weight). You’ll find body composition information in the app on your mobile phone.
No. If you end your subscription you can keep it and resubscribe at any time.
Yes – if you need to be away from your Shapa scale for an extended period of time, just reach out to our team (askshapa@shapa.me).
No. Each license key for the program supports up to 7 different accounts. Your family member just creates their own account in the Shapa app, enters the primary account holder’s license key and they’re good to go. (By the way: they won’t be able to see your data 😀).
Shapa was developed by internationally respected behavioral scientist and professor at Duke University, Dan Ariely, and is based on key principles from behavioral economics. Analysis of Shapa members show 95% of people either lose or maintain their weight over a 12-month period.
Shapa is HIPAA compliant. We take data privacy very seriously and have health and medical-industry standard policies to ensure your data always remains secure and confidential.
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